Coffee Novelist

I don’t write about coffee, I write about what coffee does. How it collects us, unites us and affects us.

Starbucks Logo: Evolution of coffee brand |

H.B “”So are you here for work?” Howard Behar asked me. We had stepped outside to sit down at his table of choice.

‘For the week.” I responded with my trademark caution. I had not worked for Starbucks since 1994. I did run one of the first Barnes & Noble Starbucks cafes for about a year after that. Then I officially hung up the green apron. Yet, I was still nervous as I sat down across from him. It was strange for me to feel that way because,I did not recall being intimidated at all by him those years ago at Starbucks. Howard was low key and made the store visits painless. That thought in my head, I blurted out.

“What did you look for on your visits to Starbucks locations, stores, you know, back in the early 90’s in Chicago?”

H.B “Oh, I was never there to see how clean a store was in those days. Or have someone time a shot. I wanted to hear what the customers and baristas were saying about the company. We just wanted to engage with the people. The customers.The baristas. See how people felt about the company”

“The last time I saw you was at my Oak Park store. You were with Stuart Fields.”

H.B-“Stuart Fields. Yes. Do you ever talk to him?’

‘No.” I was a bit confused by Howard’s response for a moment. Then I realized he knew little about Tripio. It took only a couple emails to secure the front cover blurb from him. It was one of the easiest parts of the entire process of getting Tripio on Amazon, of the whole process of getting my “Starbucks novel” out to the expectant world. In fact, I actually didn’t start to write Tripio as Tripio, let alone a “Starbucks novel“. It was started as something called Chicago Days. I had intended it to be my homage to, or version of, Henry Miller’s “Quiet Days in Clichy.” I loved Henry Miller back then and my journals were filled with references to Miller.

Quiet Days In Clichy First Edition.jpg

But they were also filled with references to Starbucks. I had five or six journals from those four years. All four years that I worked at Starbucks. The Henry Miller novella about a struggling writer was not to be. I could not write Chicago Days after all. I had to change it to a Starbucks centered book, because Starbucks was one of, if not the, center of my life then. The catch was, I did not want it to be! Back then I saw myself as a version of a the struggling writer in “Quiet days in Clichy”. That, 25 years later, became a story line in Tripio. Both of those currents in my life were soon overwhelmed by an unplanned pregnancy. What the hell was I to do? It’s all in there in Tripio. But I can tell you that if you look through all the journals from then you will not find a single entry that says “I’ll write a novel about this in 20 years.” However, in a very real journal entry from the time I was writing what was becoming Tripio, I noted that “It is a novella for now“. Sitting across from me, Howard Behar, or “H.B.” as he is called in Tripio, had no idea about any of this. I did not pursue it. I answered his question.

“I did put Stu in the book. Do you remember Candace? Ted? Sue?”


Tripio Expert- I smiled and nodded but didn’t feel I could step out of position for another handshake. The end of rush regulars were in line so I thought it best to stay put and get this last line out. That is also why I hadn’t yet cleaned the spilled mocha on the outside door. It was about knee high on the glass. I had noticed it a while ago and saw no urgency in cleaning it up. See reasons above. Of course, just after the RM (Stan)* made the eye contact with me he turned back to look at the door and the spill, defecated earlier from a customer’s to go cup. The customer didn’t seem to care, didn’t get any on him and so took off down the street. Again, no emergency on my part. Yet, it was obviously tape recorder worthy. Because RM Stan did half turn to get another look at the offending spill and held the recorder to his mouth, and quickly dispatched something into it. But, he had to know that I had my reasons. That is why he gets paid, to know things without being told what to do. I was in the trenches. Always have been.

*based on Stu Fields, though not him really

Howard continued, oblivious to the excerpt. “Oh sure, Candace.”

Florida, South, FL, Orlando, Kissimmee, Starbucks Coffee, cafe Stock Photo  - Alamy

For another minute or so, the millionaire former president of Starbucks and I traded names of a people we had worked with then. We were talking about a Starbucks that very few would recognize today. A regional company of around 450 employees, or partners, as they were called then. And still are.

H.B. ” I started in 1989 and remember not being ready for how cold it was in Chicago. I got sick. I lived close to the Oak and Rush store and remember people would bring me chicken soup.”

“I still have a big winter coat that I bought then. I may have worn it twice since I left Chicago for Indy.”

H.B. ‘So, you live in Indianapolis? Wife and kids?” Howard asked. I had relaxed by then. He seemed to be truly interested. I told him the short version. I was a single parent and had been for some time. Here, I spoke with pride about the grown adults my wife and I had worked to bring up”.

H. B. “Grand kids are even more fun.” Howard responded with a smile and a quick recounting of his own family.

It struck me as we talked a bit more that this was was indeed a lot like the times Howard would pop in to one of my stores. I remembered one time at a store in Lincoln Park (#206 in Tripio) when I was in back counting down a cash drawer and he stepped in. We didn’t talk about the money in front of me, or what the figures on the recap sheet said. I remember that we just talked for minute or two. Not even sure about what. As for today, he took a sip of his drink. I wanted to ask other questions such as what was he drinking and did he pay for it. Then I thought that to be to ill fitting somehow. Anybody could do that. Starbucks meant too much to both of us. It meant so much to Howard because he was and always will be a big part of it. Starbucks will continue to be giant part of my life because I am no longer a part of it. What might of been if I had stayed, kept getting stock beyond the IPO? I know what the math says. Howard and I would be sitting here outside this Palm Springs Starbucks comparing yacht buying experiences. Today, as we faced each other across the table, his day ahead was what it was going to be, and possibly did include a yacht. My day was one of going be one of going to work to pay the mortgage, which was a lot like the thousands of other days since I hung up the green apron for good.

I noticed H.B. scan the street in front of this Starbucks where we sat as customers, most likely looking for his wife and the dogs. Time was running out so I did not bring that other visit up. After all, It’s not even in Tripio.

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Don’t worry, more to come

Starbucks Logo: Evolution of coffee brand |

Well, I can’t chicken out now. I can’t use an easy excuse. “You must do the things in life you think you cannot do“. Eleanor Roosevelt. That quote. That quote stayed with you all the way through Tripio. You had so many chances to quit. Why didn’t you? Honestly, because you couldn’t. What the hell else were you going to do between 4- 7 in the mornings? You can’t sleep in. Your clear head and energized mind won’t let you. Same now with writing Back outta the World.

OK. He’s first in line. All the baristas are smiling at him of course. They have no idea. They wouldn’t be here if it weren’t for me. I built this company a latte at a time. I’ve never seen a Starbucks since as busy as they were in the early 90’s. Kevin said so in his blurb didn’t he? A barista in the trenches, that was me. And Mark, and Denis, and Monica. He’s there just like he was visiting my store that time when I was in back counting down a drawer at #204. He just stepped in back to see what was going on. It’s so personal, so honest. The book. Tripio. I ain’t ripping off Starbucks, that’s for sure. It’s my guts in there, not Schultz’s or even Behar’s. Mine. If anything, I owe it to Tripio to go up to him. Like he did when I was counting the drawer down that day I just remembered. Yea, he owes me one. He has his drink. Ha, they were a little slow. Anyway….here goes.

Eleanor Roosevelt a Favorite Among Americans for New $10 Bill

“Excuse me, Mr. Behar…Do you have a minute. I’m Jerry. I wrote Tripio. We worked together in Chicago. No sweater today I see.”

“Sweater?”

‘ You always had one on then.”

Chicago? Tripio?” Howard paused a second. He must have been somewhat practiced at encounters like this. Maybe even at this Starbucks. It seemed to me that being stopped like this was just part of his routine these days. If it wasn’t, it didn’t matter. He gave me the blurb for the cover so quickly and easily. So why wouldn’t he give me as few minutes of his time?

Oh sure, Let’s sit outside so we talk without these masks. My wife is walking the dogs, I have a few minutes. She always meets me here.”

“Really? Perfect, Thanks. I’ll be right out…they were ready to take my order…thanks!

I COULD ACTUALLY MAKE MORE THAN ONE LATTE AT A TIME

” May I help who’s next?”

Starbucks Logo: Evolution of coffee brand |

Well, I can’t chicken out now. I can’t use an easy excuse. “You must do the things in life you think you cannot do“. Eleanor Roosevelt. That quote. That quote stayed with you all the way through Tripio. You had so many chances to quit. Why didn’t you? Honestly, because you couldn’t. What the hell else were you going to do between 4- 7 in the mornings? You can’t sleep in. Your clear head and energized mind won’t let you. Same now with Back outta the World…OK. He’s first in line. All the baristas are smiling at him of course. They have no idea. They wouldn’t be here if it weren’t for me. I built this company a latte at a time. I’ve never seen a Starbucks since as busy as they were in the early 90’s. Kevin said so in his blurb didn’t he? A barista in the trenches, that was me. And Mark, and Denis, and Monica. He’s there just like he was visiting my store that time when I was in back counting down a drawer at #204. He just stepped in back to see what was going on. It’s so personal, so honest. The book. Tripio. I ain’t ripping off Starbucks, that’s for sure. It’s my guts in there, not Schultz’s or even Behar’s. Mine. If anything, I owe it to Tripio to go up to him. Like he did when I was counting the drawer down that day I just remembered. Yea, he owes me one. He has his drink. Ha, they were a little slow. Anyway….here goes.

Eleanor Roosevelt a Favorite Among Americans for New $10 Bill

“Excuse me, Mr. Behar…Do you have a minute. I’m Jerry. I wrote Tripio. We worked together in Chicago. No sweater today I see.”

“Sweater?”

‘ You always had one on then.”

Chicago? Tripio?” Howard paused a second. He must have been somewhat practiced at encounters like this. Maybe even at this Starbucks. It seemed to me that being stopped like this was just part of his routine these days. If it wasn’t, it didn’t matter. He gave me the blurb for the cover so quickly and easily. So why wouldn’t he give me as few minutes of his time? “Oh sure, Let’s sit outside so we talk without these masks. My wife is walking the dogs, I have a few minutes. She always meets me here.”

“Really? Perfect, Thanks. I’ll be right out…they were ready to take my order…thanks!

Thanks Eleanor!

” May I help who’s next?”

Below are entries from older journals, or as I call them, Sketchbooks of the MInd. They say that a keeping a journal is for the one writing in it. That is true. But whoever said that was not in the need of easy access content for a blog. A joke. These were for me at the time but I feel like they still apply and I do believe they will provoke some thought and reflection which you can apply as you want. Think of these as leave-ins for your mind.

Female Thinker Statue
I think I’ll think these leave-ins for the mind over
"Nothing wrong with sitting in the sun, just because it feels good"
"You cannot expect to fight a battle against your own life and expect a victory"
"If you are not utilizing the exceptions from time to time, then you are not truly following the rules."
"When I write, I try to do it with the knowledge, the belief, that everyone else has a story to tell and that their story is way more interesting than mine"
"There are no excuses that the passing of time will honor."
"Phone in hand we can find limitless causes for the condition we are in."
"The first step on the journey towards enlightenment should not be taken until the bowels have been satisfactorily emptied."
"Look for the meaning.'
'It is extremely difficult to find something more tedious, exhausting and useless than to sit and listen to someone tell you what they are going to do.
"We do not owe yesterday anything."

May I help who’s next?

Below are entries from older journals, or as I call them, Sketchbooks of the MInd. They say that a keeping a journal is for the one writing in it. That is true. But whoever said that was not in the need of easy access content for a blog. A joke. These were for me at the time but I feel like they still apply and I do believe they will provoke some thought and reflection which you can apply as you want. Remember though, “Don’t translate, answer.”

Not much about coffee

"Nothing wrong with sitting in the sun, just because it feels good"
"You cannot expect to fight a battle against your own life and expect a victory"
"If you are not utilizing the exceptions from time to time, then you are not truly following the rules."
"When I write, I try to do it with the knowledge, the belief, that everyone else has a story to tell and that their story is way more interesting than mine"
"There are no excuses that the passing of time will honor."
"Phone in hand we can find limitless causes for the condition we are in."
"The first step on the journey towards enlightenment should not be taken until the bowels have been satisfactorily emptied."
"Look for the meaning.'
'It is extremely difficult to find something more tedious, exhausting and useless than to sit and listen to someone tell you what they are going to do.
"We do not owe yesterday anything."
Starbucks Logo: Evolution of coffee brand |


Question for Kevin- In Tripio, Jay is frustrated by the expectation that all the espresso shots had to be between 18-23 seconds. Did Howard Behar, Howard Schultz really believe all the pours were to specifications? Even on 1,000 customer mornings?

Answer-1-1.25 fluid ounces including. crema made from 7 grams of espresso blend in 18-24 seconds.” All these years later, that mantra immediately comes to mind. But of course it was a standard, an ideal, not something that anyone thought was being consistently achieved. But we did try, by giving baristas the best possible equipment (e.g. 4 group automatic La Marzoccos, well-made grinders) and good training that the potential for consistent excellence was there.

Of course if Starbucks had really wanted to put quality first it would never have let the espresso drink menu grow beyond espresso, cappuccino, caffe latte and caffe mocha in 2-3 sizes and would have doubled down on making those drinks the best they could be.

Tripio Excerpt- Dennis did fine with me walking him through it. I kept the three drinks on the shelf under the counter and out of sight just in case a customer ordered on the next minute or so. Who needs to know? I would let Boston Dennis find his own shortcuts. I truly cared about making the drinks right, every time. But also know it wasn’t done because it was not possible. It just wasn’t. It was too time consuming. We had to get the lines out the door. The money in the tills. That wasn’t going to happen as often as the Cosmodemonic* wanted if we timed every fucking shot. I think I had more trouble reconciling that than most. Oh well, let Boston Dennis deal with it in his own way. Since today was what mattered to me and hopefully to Katherine, I preached the gospel of the Master Roast, by the book.”

*In Tripio, Jay refers to Starbucks as the Cosmodemonic Coffee Company

I made up the Master Roast. There was no such thing.

Starbucks Logo: Evolution of coffee brand |

The last time I saw Howard was at my store in Oak Park. I was the manager then. He was with the new Regional Manager- Stu. Yes, Stu Fields. God no. I give Stu hell in Tripio. Not really. But, the whole incident with the spilled mocha on the door and Stu talking into his tape recorder make him look like a dick. That was about twenty five years ago. They can’t be still in touch. But, I call Starbucks the Cosmodemonic Coffee Company in Tripio. Howard must know that. I counted it once. I call Starbucks the Cosmodemonic 199 times in Tripio. But it is purely a literary reference. Henry Miller called Western Union the Cosmodemonic. I looked the word up and it has no meaning. Plus, it shows how personal the story is. How it is the story of Jay the Barista, not of Howard Schultz, Pike Place Market, the Siren logo and all that other crap…now Howard’s next in line….”

No matter, I don’t have the time. Gotta get back to my room, get dressed and head out. Need my coffee. It’s my third morning getting a grande of the day to go. If I were a barista I would have remembered a new customer’s drink on their third trip in. Never could remember their names. The drinks yea. Unless they were famous….

Tripio ExcerptOver at Mike and Sarah’s station the trash was overflowing and they needed drip. Paula had to refill the creamer and sugar at the stations. Money needed to be dropped. No cakes for the upcoming evening shift in the case. Onward the customers came. None of this mattered to them. Why should it? I glance at the line and see two guys in roller blades are in line without shirts. Two rules being broken at once. Damn, if that isn’t Gene Siskel in front of them. No time to care about either. I

Two double tall skim lattes. And a cup holder.

knew Gene’s drink and some others so that brings a second of calm. I feel a touch of relief to know what to expect before Mikey or Sarah yell them at us. I know Dennis has to leave soon. He will stay for another 30 minutes if I ask. It’s been two hours since I stepped on the bar. The only one of us working this rush to have moved at more than a step or two off their station is Paula. But this was it, this was the bar at rush time and if you were up here you had earned your stripes. I remember my first morning rush at 206. I had butterflies in my stomach but knew I had to get on that espresso bar and get through the line. To me it is the heart of the store, the beating heart of the growing Cosmodemonic Empire, and here is where you earned the respect of everyone you worked with. As this rush wears on, Dennis and I reached that point when we know it just couldn’t get any busier but we had established control. He had held higher ground. We had won.

“I’ll stick with a grande to go. Not that blonde crap either. Never would have seen that if Starbucks didn’t go public. And Howard was always nice. I never saw him without a sweater on. Then again it was Chicago. Maybe I can just say Hi. I wouldn’t even get into Tripio. Just tell him thanks for the blurb in person. That would work…that’ all I have time for anyway…”

What do I do next?

“Damn, my phone…what do they want?”

Jay - Your first two stops cancelled. Closed due to the Pandemic. 
Sleep in a bit. Thanks again for helping out this week - Jason"

Starbucks Logo: Evolution of coffee brand |

Question for KevinIf Howard (Schultz) had stayed at Xerox, would Starbucks have come to be? In other words was a company like Starbucks inevitable to some degree?

Answer – Without a doubt Starbucks would have remained regional without Howard. I had a conversation with Jerry Baldwin after the buyout and his move down to Peet’s about the ideal size of Starbucks or any other chain and he basically said “you’re too big when it’s not bicycle or bus distance between stores, when all your store managers don’t know each other, when you can’t all meet for a picnic or a company celebration in one place.” He believed in human scale and put the product, not money, on a pedestal.

That said, one or more national chains was certainly inevitable and Starbucks set the bar for product quality and progressive employee culture very, very high. Jerry Baldwin, Jim Reynolds and Gordon Bowker – along with Mr. Peet – deserve the credit for the product quality, while Howard deserves all the credit in the world for the culture and the ambition and changing American coffee at scale for the better.

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I wonder if Howard remembers me?

TRIPIO EXCERPT Like everyone else in the audience I sat in silence and listened intently. It was mostly all great news. The Cosmodemonic is just getting started and not taking any prisoners. HS didn’t put in those terms but that’s how I remember it. And I very clearly remember HS saying that “They are going to write books about the Cosmodemonic, people.” That stuck in my head: write & books. The reasons are obvious. The reason I don’t’ remember much of the rest is that a few minutes after the speech was over, HS called some partners to the stage for recognition. I was one of them. He called my name about halfway through the presentation (he mispronounced the last name and I politely corrected him), handed me a Cosmo Bravo Award and shook my hand. It was for the “exceptional customer service experience” demonstrated to the Midas guy who bought a half pound of everything. Recognition in front of everyone. From HS himself.”

Peet's Coffee

https://www.peets.com/learn/alfred-peet

Starbucks Logo: Evolution of coffee brand |

Jay kept his place in line at the Palm Springs Starbucks. He remembered when they used to sell coffee. He remembered all the varietals under the counter. The shiny dark beans, dated and organized by growing region. Such great coffee. For now the line that held Howard Behar and him was not moving very fast. It was not moving anywere near as fast as Jay’s mind was.

Free Pile Of Money Png, Download Free Clip Art, Free Clip Art on Clipart  Library

It was just this morning in the hotel when he woke up facing his ten hour day that it happened yet again. When his phone woke Jay up, it took a second to realize and remember where he was. That must have been the trigger. He was not at home in his drafty- ass house in his bed. That instant of uncertainty sent his mind to “If I had“. This was a place Jay didn’t really like to go. We all go there once in while in our own minds. The unique, special place where we relive our lives on the proviso that if we had done that ONE THING differently, then our lives would be all candy and nuts, days of wine and roses, and nights of contended worry free slumber. For, Jay, that morning it meant he would not be putting on his blue collar work uniform in a cramped hotel bathroom but rather he would have been wondering what would be the best way to spend his day at his ocean front villa. It could have been- so easily. All he had to do was do what Howard Behar did and stay at Starbucks until his 268 options on shares of Starbucks stock matured and a few year ago, he’d would have become a millionaire. Just that easy.

Instead, Jay looked around the hotel room and centered himself. No, it was not his beach house. There was his uniform on the chair ready to to. Just like at home, he always got ready the night before. The uniform held his life, the mortgage, grocery store, bills and self-image. Jay was a working stiff. Howard Behar on the other hand is a millionaire many times over. His boss, Howard Schultz, a billionaire. “Why didn’t I just stay at Starbucks…If I had, then I… ??

Odd that Jay had the “If I had ” thought this morning and then see Howard Behar in line at the Starbucks near his hotel. They say our thoughts become our reality.” I have been thinking about re-booting the cover of Tripio to highlight his blurb. I bet he doesn’t remember he did it. That was two years ago. The book, Tripio, has to start selling at some point. How else will I ever be able to stop working? If I just cut in line. Or wait until he gets his drink, then I can step over and introduce myself. He as always nice to me when he visited my stores at Starbucks a million years ago. Why not? The line has started moving. He could get Tripio to Howard Schultz. I really think he’d like it. A nostalgia trip for him. He’s not running for president anymore. He has time to read it. And from there…best seller? What do I have to lose?”

https://www.investopedia.com/articles/markets/120215/if-you-had-invested-right-after-starbucks-ipo.asp

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Regrets, I have had 268

Starbucks Logo: Evolution of coffee brand |

In a post a couple months ago, I said I didn’t really care too much what your choice of coffee beverage was. Sorry, if I have too much gravitas for cheap click bait, its just who I am. As a middle path, I offer a few ideas for gifts this season for the coffee lover on your list via Kevin Knox who is the “Coffee God” in my novel Tripio. If the coffee lover on your list isn’t impressed then they can take it up with Kevin. Or they can use a Starbucks gift card to buy cans of espresso he mentioned. So, there you go. On with the interview…

Question for Kevin Knox- Do you ever go to Starbucks? What do you order?

A- I try to avoid it but enjoy visiting Roastery Reserve stores where I can order one of the limited edition coffees brewed on the Clover. Those are the only coffees they sell that are of the caliber of all the single origin coffees we had in the early 90’s.

Starbucks Reserve Logo

https://www.starbucksreserve.com/en-us/visit

Otherwise, the one and only Starbucks product I wholeheartedly recommend are the tiny little cans of Doubleshot Espresso with Cream. They taste exactly like they did with Dave Olsen invented them and are the best road trip coffee I know of.

Starbucks Doubleshot Espresso & Cream, 6.5 Fl. Oz, (4-Pack) - Walmart.com -  Walmart.com

Meanwhile I’m happily roasting the best coffee of my life on my front porch using a glorified hot air popcorn popper and stellar green beans from Sweet Maria’s.

Home Coffee Roasting

And Kevin liked my novel, Tripio. An ideal gift for the coffee loving reader on your list!